BizModo’s CRM System: A Practical Guide to Better Customer Follow-Ups
A potential customer asks for a quotation on Monday. One employee replies, another takes a follow-up call, and a third promises to send revised pricing. By Thursday, nobody is sure which version the customer received or who should contact them next.
The enquiry has not disappeared. Its history is spread across inboxes, messages, and individual memories.
For a growing business, this makes...