Some fragrances become successful, while others become an important part of a fragrance house’s identity. Oud and Roses Auric Extrait de Parfum represents the second chapter of the Oud & Roses story by Ahmed Al Maghribi Perfumes. Created as a tribute, a thank-you, and a gift to the customers who supported the house, Auric carries forward an established signature while presenting it in a new form.

Released for Beautyworld Middle East 2026, Oud & Roses Auric comes in a 60ml presentation and belongs to the Signature Collection. With a 40% Extrait de Parfum concentration, its olfactory profile brings together amber, roses, floral, leathery, woody, and oud characteristics.

The Story Behind Oud and Roses Auric Extrait de Parfum

Oud & Roses became more than simply another fragrance for Ahmed Al Maghribi Perfumes. It developed into a signature creation that helped define the identity of the house and introduced its character to customers beyond its origins.

At the centre of this story is Mr. Kafeel Ahmed, Founder of Ahmed Al Maghribi Perfumes. Oud & Roses reflects his vision of Arabian perfumery remaining deeply connected to its heritage while speaking confidently to the wider world.

Oud and Roses Auric Extrait de Parfum continues this journey. Rather than being created as a repetition of the original success, Auric represents the next chapter. It honours the fragrance that came before while recognising the customers who wore, shared, gifted, and returned to the fragrances and helped carry the Ahmed Al Maghribi name across borders.

A Radiant and Commanding Opening

The fragrance begins with a bright flash of orange. This radiance is quickly joined by cardamom, pepper, and saffron, creating warmth, texture, and character.

Leather adds a polished nuance to the opening of Oud and Roses Auric Extrait de Parfum. Together, these top notes give Auric an immediate and commanding introduction.

The complete top-note composition includes orange, cardamom, pepper, saffron, and leather. It establishes the fragrance before it moves towards its floral and resinous heart.

A Floral Heart With Depth and Character

As the fragrance develops, its heart introduces rose oil and Immortelle Absolute from the Balkans, heliotrope, elemi, and orris. These notes create a landscape combining warmth, powder, resin, and floral depth.

At the centre is the distinctive Ahmed Al Maghribi Rose Accord. Its presence provides an emotional connection between Auric and the fragrance story that came before it.

The heart of Oud and Roses Auric Extrait de Parfum therefore does more than introduce floral notes. It carries an important part of the Oud & Roses identity while allowing the composition to develop in its own direction.

A Warm Oud and Incense Base

The final stage reveals the full stature of Auric. Vanilla, patchouli heart, and musk provide richness and warmth before meeting the Ahmed Al Maghribi Incense and Oud Accord.

Ambroxan extends the composition outward, adding radiance, diffusion, and a contemporary trail.

The official fragrance pyramid lists vanilla, patchouli heart, musk, and the Ahmed Al Maghribi Incense and Oud Accord as the base notes. These elements allow Oud and Roses Auric Extrait de Parfum to settle into a deep and lingering finish.

The result is described as something that feels familiar while still being completely new.

Signature Elements of Auric

Several elements define the character of Auric. These include the Ahmed Al Maghribi Rose Accord and the Ahmed Al Maghribi Incense and Oud Accord, alongside rose oil and Immortelle Absolute, saffron, and leather.

Together, these elements create the journey from radiant spice and rose towards warm oud. The fragrance has been crafted around depth, character, and enduring elegance.

The fragrance can also be understood as a bouquet that gradually opens. As the notes unfold, different facets of the composition are revealed. One composition offers the depth and complexity associated with fragrance layering without requiring multiple scents to be combined.

Sillage, Longevity and When to Wear

Oud and Roses Auric Extrait de Parfum has a strong and commanding sillage, creating a rich aura with elegant diffusion and a memorable trail.

According to the approved product information, its longevity is 10–12 hours on skin and 14+ hours on fabrics.

For daytime wear, Auric offers a refined statement of confidence. During the evening, its character becomes rich, sophisticated, and magnetic. It is suited to celebrations, formal gatherings, and signature moments.

The fragrance is especially expressive during autumn and winter while maintaining a powerful evening presence throughout the year.

40% Extrait de Parfum Concentration

The 60ml composition contains 40.00% parfum, 51.60% ethanol, and 8.40% aqua. This gives Oud and Roses Auric Extrait de Parfum its stated 40% Extrait de Parfum concentration.

Its structure moves from orange and warm spices through a distinctive floral heart before reaching vanilla, patchouli, musk, incense, and oud.

The Second Chapter of an Icon

Auric is not intended to recreate a memory. Instead, it honours what that memory made possible.

Oud and Roses Auric Extrait de Parfum represents the continuation of a signature and the evolution of a founder’s vision. More importantly, it is presented as a dedication to the people who helped turn that vision into a global fragrance story.

From its radiant orange, cardamom, pepper, saffron, and leather opening to its rose-centred heart and deep incense-and-oud base, Auric carries the Oud & Roses story forward. It is the second chapter of an icon, a founder’s signature, a house’s evolution, and a gift to the people who made the journey possible.