Edward Leywin

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Edward Leywin

@Edward

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3 Articles

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12/11/2006

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2026-10-20 09:16:40 ·

Why Good Leadership Plans Fail (and What Fixes Them)

A manager rolls out a new tracking system. Targets get sharper, check-ins become more frequent, and for a fortnight everything looks wonderfully tidy. Then the quiet starts. Questions dry up. A small error goes unreported. Someone who has done the job for six years waits to be told what to do next. The easy conclusion is that the team has lost its drive. Often the truth is less...

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2026-10-20 07:01:31 ·

Why Your Marketing Campaign Gets Clicks but Hardly Any Sales

You open the report on Monday morning and the numbers look lovely. Clicks are up. Reach is up. One social post was shared more than anything else this quarter. Then you check sales, and they’ve barely moved. That sinking feeling is more common than most marketers admit. It rarely means the advert was bad. Far more often, attention arrived and something got in its way. This guide helps...

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2026-10-20 05:30:47 ·

Why Your Website Copy Sounds Fake (and the Simple Fix Most Businesses Miss)

You land on a website needing one answer. Does this business do what I need, and can I trust it? Three paragraphs in, you’ve met “tailored solutions”, “outstanding results” and “a passion for excellence”. You still couldn’t say what they sell. That is the quiet problem with most business writing. The grammar is fine and the design looks smart, yet...

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